Privacy Policy

1. Introduction

PURE Eyewear EOOD ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or make a purchase. We operate from Bulgaria and comply with the General Data Protection Regulation (GDPR) and applicable EU data protection laws.

2. Data We Collect

We collect the following categories of personal data:

• Identity & contact data: name, email address, phone number, billing and shipping address.
• Transaction data: products purchased, payment confirmations, order history.
• Technical data: IP address, browser type, device information, cookies, and browsing behaviour on our site.
• Marketing data: your preferences for receiving promotional communications.

3. How We Collect Your Data

We collect data through:

• Direct interactions: when you place an order, create an account, or sign up for our newsletter.
• Automated technologies: cookies and similar tracking technologies when you browse our site.
• Third-party integrations: Shopify (our e-commerce platform), Stripe (payment processing), and our email marketing provider.

4. Shopify

Our online store is powered by Shopify. When you place an order, your personal and transaction data is collected and processed through Shopify's platform. Shopify acts as a data processor on our behalf. For more information on how Shopify handles your data, please review the Shopify Privacy Policy.

5. Stripe

Payment processing is handled by Stripe. When you enter your payment details, they are collected and processed directly by Stripe. We do not store your full credit card number on our servers. Stripe acts as a data processor. For more details, see the Stripe Privacy Policy.

6. Email Marketing

If you subscribe to our newsletter or provide your email at checkout, we will use your email address to send you promotional content, product updates, and exclusive offers. You can unsubscribe at any time by clicking the link at the bottom of any marketing email or by contacting us directly. Our email marketing is managed through a third-party service provider who acts as a data processor.

7. Cookies & Tracking

We use cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. By continuing to use our site, you consent to our use of cookies. You can manage your cookie preferences through your browser settings.

8. Legal Basis for Processing

Under GDPR, we process your personal data on the following legal bases:

• Contractual necessity: to fulfil your order and provide our services.
• Legitimate interests: to improve our website, prevent fraud, and market our products.
• Consent: for marketing communications and non-essential cookies.
• Legal obligation: to comply with tax, accounting, and consumer protection laws.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements. Order data is typically retained for 10 years in accordance with Bulgarian tax law. Marketing data is retained until you withdraw your consent.

10. Your Rights

Under GDPR, you have the following rights:

• Right to access your personal data.
• Right to rectification of inaccurate data.
• Right to erasure ("right to be forgotten").
• Right to restrict processing.
• Right to data portability.
• Right to object to processing, including profiling and direct marketing.
• Right to withdraw consent at any time.

To exercise any of these rights, contact us at support@puregoggles.com.

11. International Transfers

Some of our third-party providers (e.g., Shopify, Stripe) may process your data outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) or adequacy decisions, to protect your data in accordance with GDPR requirements.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at support@puregoggles.com.

PURE Eyewear EOOD
Bulgaria, EU